Meet Angela Berg
I'm Angela Berg, Perelaks founder.
I'm a senior consultant and communication strategist with 20+ years of experience helping organizations bring strategy to life through internal communications, culture transformation, and HR program optimization. As the founder of Perelaks, I advise executives and HR leaders on aligning their people strategies with business initiatives—creating workplaces where employees thrive and measurable results follow.
I combine strategic thinking, leadership, and executional excellence to drive meaningful outcomes across business, talent, technology enablement, culture, and wellbeing transformation. My expertise in leading complex change initiatives ensures smooth transitions, backed by a robust background in corporate and HR communications to engage and inspire diverse stakeholders.
Visit LinkedIn for more about my background.
From Recruiter
to Consultant
My HR career kicked off on the corporate side as a recruiter and HR generalist. I then began to specialize in HR communications. From those roles, I gained valuable, firsthand experience in the HR function, deep content expertise and cross-functional collaboration.
I also worked closely with employees in an advocacy role—resolving HR issues and seeing how culture is experienced from the ground up.
That early foundation continues to shape my approach: practical, people-centered, and deeply attuned to organizational dynamics.
In 2000, I joined global HR consulting firm Mercer as a consultant in the Career segment, focusing on communication and change management. I supported my clients on a broad range of HR campaigns and initiatives in career, engagement, pay and benefits transformation and technology enablement.
I also held multiple leadership roles in Mercer's Career business, including the North America Workforce Communication and Change Management Co-Leader as well as regional leadership roles on the West Coast. As a business leader myself with P&L, operational and people responsibilities, I appreciate the pressures that leaders face and understand that my work for them needs to translate to their personal and organizational success.
As a Partner at Mercer, I maintained a robust consulting portfolio while working with many of the firm’s Fortune 250 clients, spanning tech, aerospace, entertainment, health care, manufacturing, and financial services.
My long tenure at Mercer is a reflection of continuous growth, trusted client relationships, and exposure to hundreds of business environments. I worked closely with C-suite executives and HR leaders supporting diverse organizational cultures, leadership styles, and transformation needs. This experience gave me the ability to quickly step into new environments, build rapport and influence across stakeholder groups, and deliver strategic action plans that align with business a broad range of business challenges and opportunities.
Connecting People to Shared Perspectives and Paths
Today’s business environment—and workforce—is complex. Every stakeholder has unique experiences and expectations. Success probably looks a bit different to everyone. And adoption of change can be difficult. That’s where the work begins.
Effective communication and change management aren’t just about “getting the word out.” They’re about helping people move—intellectually, emotionally, and organizationally—from where they are now to where the organization needs them to go.
That means providing leaders and managers with the right tools to guide their teams. It means anticipating the impact of change on all stakeholders—not just to avoid surprises, but to foster trust and connection. It also means mitigating risk in a climate where legal, reputational, and cultural stakes are high.
With every engagement, my goal is to help everyone impacted—regardless of their starting point—reach a shared understanding and feel equipped to move forward together. That’s the core of the Perelaks philosophy: creating clarity, alignment, and momentum by connecting people to new perspectives and shared paths ahead.
Press
I've been featured in the Wall Street Journal, Associated Press, Financial Times, Global Finance, BRINK, SHRM, HR News and more. I've participated in events for the World Economic Forum, World at Work, Financial Alliance for Women, HR Tech, and more.
Beyond Work
I have a B.A. from Occidental College in Los Angeles and an M.A. from the University of Washington. I'm a lifelong resident of the Pacific Northwest and am currently based out of the greater Seattle area.
