The Story Behind the Work
I'm Angela Berg, Perelaks founder.
I'm a senior consultant and communication strategist with 20+ years of experience helping organizations bring strategy to life through internal communications, culture transformation, and HR program optimization.
As the founder of Perelaks, I advise executives and HR leaders on aligning their people strategies with business initiatives—creating workplaces where employees thrive and measurable results follow.
I combine strategic thinking, leadership, and executional excellence to drive meaningful outcomes across business, talent, technology enablement, culture, and wellbeing transformation.
My expertise in leading complex change initiatives ensures smooth transitions, backed by a robust background in corporate and HR communications to engage and inspire diverse stakeholders.
Visit LinkedIn for more about my background.
From Recruiter
to Trusted Advisor
My HR career kicked off on the corporate side as a recruiter and HR generalist. I then began to specialize in HR communications. From those roles, I gained valuable, firsthand experience in the HR function, deep content expertise and cross-functional collaboration.
I also worked closely with employees in an advocacy role—resolving HR issues and seeing how culture is experienced from the ground up.
That early foundation continues to shape my approach: practical, people-centered, and deeply attuned to organizational dynamics.
In 2000, I joined global HR consulting firm Mercer as a consultant in the Career segment and eventually became a Partner. I focused on communication and change management for many of the firm’s Fortune 250 clients, spanning tech, aerospace, entertainment, health, manufacturing and financial services. My engagements covered a broad range of HR campaigns and initiatives in career, engagement, pay and benefits, transformation and technology enablement.
I also held multiple leadership roles in Mercer's Career business, including the North America Workforce Communication and Change Management Co-Leader as well as regional leadership roles on the West Coast.
As a business leader myself with P&L, operational and people responsibilities, I appreciate the pressures that leaders face and understand that my work for them needs to translate to their personal and organizational success.
This deep and varied experience gave me the ability to quickly assess new organizational contexts, earn trust across stakeholder groups, and deliver strategic, actionable solutions aligned with each client’s unique culture, challenges, and goals.
The Perelaks Perspective
Seeing the same thing from diverse angles leads to better outcomes
The name Perelaks is a variant of parallax—an astronomical principle describing how an object can appear different depending on your viewpoint.
That idea sits at the heart of my work: helping organizations see their strategies, cultures, and challenges from every angle—connecting across functions, levels, and lived experiences.
To create lasting results, today’s organizations must align diverse perspectives into one shared direction. That’s where Perelaks comes in.
By surfacing multiple viewpoints and focusing on what truly unites people, I help my clients move forward with aligned strategies, engaged teams, and measurable results.
Press
I've been featured in the Wall Street Journal, Associated Press, Financial Times, Global Finance, BRINK, SHRM, HR News and more. I've participated in events for the World Economic Forum, World at Work, Financial Alliance for Women, HR Tech, and more.
Beyond Work
I have a B.A. from Occidental College in Los Angeles and an M.A. from the University of Washington. I'm a lifelong resident of the Pacific Northwest and am currently based out of the greater Seattle area.
